CUSTOMER SUCCESS STORY

Gradall Industries:
Streamlining Warranty Management with Equip360

CLIENT OVERVIEW

Company: Gradall Industries (An Alamo Group Company)

Industry: Industrial & Specialty Equipment Manufacturing

Brands Supported: Gradall and Vacalling

Sales Model: Authorized dealer network

Customer Base: Dealers and their end users

Previous System: Legacy warranty platform supported by email, spreadsheets, and disconnected internal systems

THE CHALLENGE

Complex and Disconnected Warranty & Registration Processes

KEY PAIN POINTS

Inconsistent data capture and incomplete documentation
Heavy reliance on manual, email-driven processes
High administrative effort for internal warranty teams
Limited visibility into claim status for dealers
Difficulty reporting on warranty trends, compliance, and performance

A FRAGMENTED APPROACH

Gradall Industries relies on a broad dealer network to support equipment owners throughout the warranty lifecycle for both the Gradall and Vacall brands. As warranty volumes increased, existing processes became increasingly difficult to manage and scale.

Dealers handled warranty registrations and claim communications largely through email-based workflows, often requiring repeated follow-ups, clarification, and rework outside of the legacy system. Supporting documentation, claim status, approvals, and reimbursements were tracked across multiple tools and inboxes depending on claim complexity — resulting in limited visibility for both dealers and internal teams.

A critical requirement during the migration to Equip360 was improving how Gradall notified OEM chassis and engine suppliers when a vehicle was registered and a warranty began. These notifications were previously sent manually via email by internal teams, creating additional workload, increasing the risk of errors or delays, and limiting scalability.

The fragmented approach led to slower claim resolution, inconsistent dealer experiences, and a growing administrative burden for Gradall’s warranty team.

THE SOLUTION

The Equip360 Warranty Module at Gradall Industries

DELIVERING A CONSISTENT EXPERIENCE

Gradall Industries partnered with GenAlpha to implement the Equip360 Warranty Module, purpose-built to support dealer-driven warranty registration and claim workflows across both Gradall and Vacall brands.

Equip360 centralized all warranty activity into a single, structured digital platform, providing a consistent experience for dealers while giving internal teams and suppliers better visibility and control.

THE EQUIP360 WARRANTY MODULE DELIVERED

Standardized online warranty registration and claim submission
Required documentation captured upfront
Real-time registration and claim status visibility for dealers
Automated chassis and VIN notification emails to OEM suppliers at the time of registration
Support for both Gradall and Vacall brand-specific workflows
Streamlined approval and reimbursement processes
Centralized warranty data and reporting

By replacing manual, email-based processes with an automated warranty portal, Equip360 reduced friction for dealers, eliminated manual supplier notifications, and improved operational oversight.

RESULTS & IMPACT

Measurable Improvement Across Dealer Experience

Following the implementation of the Equip360 Warranty Module, Gradall Industries realized measurable improvements across dealer experience and internal efficiency.

CONCLUSION

Positioning Gradall Industries For Continued Growth

IMPROVING SATISFACTION

By implementing the Equip360 Warranty Module, Gradall Industries transformed manual, email-driven warranty registration and claim processes into a modern, dealer-friendly digital workflow.

Centralized registration, automated chassis and VIN notifications to OEM suppliers, real-time visibility, and streamlined internal processing significantly reduced administrative effort while improving dealer satisfaction.

The result is a scalable, data-driven warranty foundation that supports both Gradall and Vacall brands, strengthens supplier coordination, and positions Gradall Industries for continued growth.

TAKEAWAYS

Warranty workflows matter: Streamlined tools reduce friction for dealers and internal teams.
Visibility drives confidence: Real-time status tracking improves dealer satisfaction and trust.
Structure improves outcomes: Standardized data enables faster resolution and more meaningful reporting.