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GenAlpha Resources
Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.
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Why Aftermarket Revenue Is More Important During Economic Uncertainty
Discover why aftermarket revenue is vital during economic uncertainty. Learn how aftermarket revenue supports stability and growth despite market challenges.
GenAlpha Technologies
May 144 min read


The Overlooked Work Behind Successful Customer Adoption
Discover the overlooked work behind successful customer adoption. Learn why customer adoption is key to realizing ROI in digital platforms.
GenAlpha Technologies
Feb 63 min read


Grasshopper Mowers — Expanding Dealer Engagement with Equip360
Client Overview Company: Grasshopper Mowers Industry: Outdoor Power Equipment (OEM) Founded: 1969 Customer Base: North American dealer network plus international markets Recognition: Winner of “2024 NAEDA Dealer’s Choice Award” Previous System: Downloadable desktop ordering application for dealers The Challenge: A Strong Product Undermined by a Clunky Digital Experience Grasshopper Mowers has built a reputation as one of the most trusted names in commercial mowing and t
GenAlpha Technologies
Jan 292 min read


Why Are We Losing Sales?
Discover why you're losing sales and how to reclaim them. Learn about the silent shift to online buying and how to stop losing sales today.
GenAlpha Technologies
Dec 9, 20254 min read
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