GenAlpha Resources

Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.

A BROADcast for Manufacturers

About the Podcast A BROADcast for Manufacturers is a show hosted by three manufacturing experts who want to share their diverse...

Digital Self-Service for Manufacturers: Adapt or Risk Being Left Behind

GenAlpha's CEO, Kristina Harrington, appeared on a recent episode of dojo live. Dojo live is a show that brings together influential...

Online Tools for Your Aftermarket? 10 Time-Saving Reasons to Enable Digital Self-Service — Part 2

This is the second part of a two-part blog series. Make sure to read Part 1, if you haven’t had the chance. We’ve already highlighted...

Online Tools for Your Aftermarket? 10 Time-Saving Reasons to Enable Digital Self-Service — Part 1

For OEMs, supporting equipment over its full product lifecycle is no easy task. There are numerous activities over the course of...

3 More Reasons Why OEMs Should Start Their Digital Journey

The manufacturing world has seen many ups and downs in the last few years. But there are promising signs that the industry is growing and...

How eCommerce Self-Service can Benefit Manufacturers in Difficult Times

The manufacturing industry has faced a lot of new challenges lately. Whether it’s the labor shortage, supply chain disruptions, or rising...