Client Overview Company: Broce Broom Industry: Industrial Equipment Manufacturing Sales Model: Dealer network with direct digital commerce capabilities Customer Base: Dealers, contractors, and end users Platform: Equip360 eCommerce & Configurator The Opportunity: Turning Digital Commerce into a Growth Engine Broce Broom recognized early that digital commerce could play a much larger role in how they engaged customers and drove revenue. Their leadership saw an opportunity to e

Sales teams in manufacturing and distribution work in one of the most complex selling environments out there. Between intricate product...

Episode Summary In this episode, you hear from Kristina Harrington, Founder, President and COO of GenAlpha Technologies. Kristina...

Learn how to streamline the ordering process after setting up your digital sales channel. SUBSCRIBE: YouTube | Apple Podcasts | Google...

Manufacturing is a complex industry. A single piece of equipment can have 100,000 different potential configurations. So creating a way...