top of page

GenAlpha Partners with Enceiba

GenAlpha partners with Enceiba, a leading B2B Amazon consultancy and optimization firm, to help manufacturers embrace multiple sales channels and succeed in our digital world.

Brookfield, WI, [February 20, 2020]: GenAlpha Technologies has partnered with Enceiba to provide a powerful synergy of B2B eCommerce and Amazon knowledge and capabilities to assist manufacturers. Enceiba offers various consulting services designed to allow B2B businesses to optimize their Amazon selling channel. GenAlpha and Enceiba will collaborate on customer projects, utilizing the expertise of each firm. They plan to focus on industrial equipment manufacturers in verticals including, construction, agriculture, mining, specialty vehicles, and other industrial equipment manufacturers. They have discovered that many of these manufacturers have significant opportunities to expand market share and grow their businesses, while at the same time selling more efficiently.

“Physical sales channels such as dealers, distributors, and salespeople are no longer the only channels required in a digitally connected world, even for industrial equipment manufacturers. While most organizations see it as a necessity to embrace digital sales channels, this change leads to many strategic decisions. Our firms can help navigate through this process and put manufacturers in the position to achieve success.”, says Kris Harrington, GenAlpha’s President and Chief Operating Officer.

“With Amazon Business projected to exceed $52 BN in B2B revenue by 2023, this channel presents an exciting prospect for manufacturers looking for new ways to reach their customers”, comments Brian Beck, Managing Partner of Enceiba. “We believe Amazon should work together with manufacturers’ own eCommerce websites to meet the modern, digitally-centric buyers’ needs. We are excited to be partnering with Genalpha to make this happen and are looking forward to a productive relationship to enable B2B firms in their eCommerce capabilities across all selling channels.”

GenAlpha and Enceiba plan to assist companies in identifying the different sales channels their customers engage in and ways to provide a consistent brand and customer experience across multiple sales channels. Together, Enceiba and GenAlpha offer a stellar combination to move manufacturers into the future of selling.

GenAlpha Technologies was originally founded to simplify the parts ordering process for large complex manufacturing organizations. From that need came, Equip, a fully integrated parts and equipment eCommerce, eCatalog, and customer portal solution specifically for manufacturers looking to digitize their sales efforts. Today 30+ manufacturing brands utilize Equip to manage their aftermarket equipment business online. Visit the GenAlpha website at for more details on the company and their offerings.

Enceiba partners with manufacturers to maximize Amazon selling opportunities by providing services to launch, manage and optimize their presence on Amazon. More information can be found at


bottom of page