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What B2B Buyers Really Want: A Guide for Manufacturers and Distributors
Exploring the current state of B2B eCommerce, and how manufacturers and distributors can make sure they’re set up for digital success.

GenAlpha Technologies
Jun 17, 20243 min read


2024 AEM Product Safety & Stewardship Conference and Liability Seminar
The 2024 AEM Product Safety & Stewardship Conference and Product Liability Seminar took place at the Crowne Plaza Chicago O'Hare in...

GenAlpha Technologies
Apr 30, 20241 min read


Building Customer Loyalty in Manufacturing Companies: The Role of Value Creators and Maintainers
This blog post is from GenAlpha partner, Sam Klaidman, Founder and Principal Advisor of Middlesex Consulting. At Middlesex Consulting...

Sam Klaidman
Apr 2, 20246 min read


Digital Self-Service for Manufacturers: Adapt or Risk Being Left Behind
GenAlpha's CEO, Kristina Harrington, appeared on a recent episode of dojo live. Dojo live is a show that brings together influential...

GenAlpha Technologies
May 22, 20231 min read


Overcoming Channel Conflict for B2B Manufacturers Webinar
Kris and Brian—two B2B eCommerce and manufacturing veterans—teamed up to ensure manufacturers have the knowledge and resources they need...

GenAlpha Technologies
Apr 10, 20231 min read


Recession Yes or No? 3 Reasons Not to Ignore your Aftermarket Services
It’s impossible to know what the future will hold for the manufacturing industry. The last few years have demonstrated how quickly things...

GenAlpha Technologies
Dec 16, 20223 min read


Start Your Digital Commerce Journey with a Dealer Portal: 5 Benefits for Manufacturers
Digital sales continue to grow in the manufacturing industry. They increased by 18.4% last year to $543.25 billion, and this is a trend...

GenAlpha Technologies
Dec 5, 20224 min read


The Hard Truth About B2B eCommerce Podcast
Leveraging B2B eCommerce to Sell Parts as a Manufacturer Show Notes Kristina Harrington is the President of Gen Alpha, a B2B eCommerce...

GenAlpha Technologies
Jul 15, 20221 min read


The CPQ Podcast
Episode Summary In this episode, you hear from Kristina Harrington, Founder, President and COO of GenAlpha Technologies. Kristina...

GenAlpha Technologies
Jun 23, 20221 min read


Women in ERP: June 2022
Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...

GenAlpha Technologies
Jun 17, 20221 min read


The Heavy Duty Parts Report Ep 202: Streamline the Ordering Process Using a Product Configurator
Learn how to streamline the ordering process after setting up your digital sales channel. SUBSCRIBE: YouTube | Apple Podcasts | Google...

GenAlpha Technologies
Jun 16, 20223 min read


Blue-Collar BS Podcast: X Sees Z as the Future
Generational Transformation in Manufacturing In this episode of the podcast the president of GenAlpha Technologies, Kristina Harrington,...

GenAlpha Technologies
Jun 14, 20221 min read


5 Ways Product Configurators can Transform Sales for Manufacturers
Manufacturing is a complex industry. A single piece of equipment can have 100,000 different potential configurations. So creating a way...

GenAlpha Technologies
May 18, 20223 min read


The eCommerce Success Series
Kristina Harrington and Ken Novak are two experts who have spent their careers helping industrial organizations digitally transform and...

GenAlpha Technologies
May 2, 20222 min read


What a Changing Buyer Demographic Means for Manufacturers
The manufacturing industry has undergone a lot of changes lately. Whether it’s a global pandemic, resource shortages, or supply chain...

GenAlpha Technologies
Jan 31, 20223 min read


How Product Information can Transform eCommerce for Manufacturers
Digital transformation has made its way to every industry, and manufacturing is no different. Customers bring with them enhanced...

GenAlpha Technologies
Nov 8, 20213 min read


How eCommerce Self-Service can Benefit Manufacturers in Difficult Times
The manufacturing industry has faced a lot of new challenges lately. Whether it’s the labor shortage, supply chain disruptions, or rising...

GenAlpha Technologies
Aug 16, 20214 min read


Signs That it’s Time to Replatform a B2B eCommerce Site
Getting into eCommerce is an essential step for all manufacturers. Whether a site is built in-house or with a partner, implementing a...

GenAlpha Technologies
Jul 27, 20215 min read


6 Key Considerations in Selecting a B2B eCommerce Solution & Implementation Partner
Choosing a B2B eCommerce solution for your manufacturing operation is a difficult but important decision. Add in the choice of selecting...

GenAlpha Technologies
Apr 1, 20213 min read


5 Benefits of Choosing the Right eCommerce Solution for Manufacturers
The internet has seen the invention of various technologies and innovative solutions, and an ever-increasing number of web-savvy...

GenAlpha Technologies
Apr 1, 20213 min read
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