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Recession Yes or No? 3 Reasons Not to Ignore your Aftermarket Services
It’s impossible to know what the future will hold for the manufacturing industry. The last few years have demonstrated how quickly things...

GenAlpha Technologies
Dec 16, 20223 min read


Start Your Digital Commerce Journey with a Dealer Portal: 5 Benefits for Manufacturers
Digital sales continue to grow in the manufacturing industry. They increased by 18.4% last year to $543.25 billion, and this is a trend...

GenAlpha Technologies
Dec 5, 20224 min read


The Hard Truth About B2B eCommerce Podcast
Leveraging B2B eCommerce to Sell Parts as a Manufacturer Show Notes Kristina Harrington is the President of Gen Alpha, a B2B eCommerce...

GenAlpha Technologies
Jul 14, 20221 min read


The CPQ Podcast
Episode Summary In this episode, you hear from Kristina Harrington, Founder, President and COO of GenAlpha Technologies. Kristina...

GenAlpha Technologies
Jun 22, 20221 min read


Women in ERP: June 2022
Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...

GenAlpha Technologies
Jun 16, 20221 min read


The Heavy Duty Parts Report Ep 202: Streamline the Ordering Process Using a Product Configurator
Learn how to streamline the ordering process after setting up your digital sales channel. SUBSCRIBE: YouTube | Apple Podcasts | Google...

GenAlpha Technologies
Jun 15, 20223 min read


Blue-Collar BS Podcast: X Sees Z as the Future
Generational Transformation in Manufacturing In this episode of the podcast the president of GenAlpha Technologies, Kristina Harrington,...

GenAlpha Technologies
Jun 13, 20221 min read


5 Ways Product Configurators can Transform Sales for Manufacturers
Manufacturing is a complex industry. A single piece of equipment can have 100,000 different potential configurations. So creating a way...

GenAlpha Technologies
May 17, 20223 min read


The eCommerce Success Series
Kristina Harrington and Ken Novak are two experts who have spent their careers helping industrial organizations digitally transform and...

GenAlpha Technologies
May 1, 20222 min read


What a Changing Buyer Demographic Means for Manufacturers
The manufacturing industry has undergone a lot of changes lately. Whether it’s a global pandemic, resource shortages, or supply chain...

GenAlpha Technologies
Jan 31, 20223 min read


How Product Information can Transform eCommerce for Manufacturers
Digital transformation has made its way to every industry, and manufacturing is no different. Customers bring with them enhanced...

GenAlpha Technologies
Nov 8, 20213 min read


How eCommerce Self-Service can Benefit Manufacturers in Difficult Times
The manufacturing industry has faced a lot of new challenges lately. Whether it’s the labor shortage, supply chain disruptions, or rising...

GenAlpha Technologies
Aug 15, 20214 min read


Signs That it’s Time to Replatform a B2B eCommerce Site
Getting into eCommerce is an essential step for all manufacturers. Whether a site is built in-house or with a partner, implementing a...

GenAlpha Technologies
Jul 26, 20215 min read


6 Key Considerations in Selecting a B2B eCommerce Solution & Implementation Partner
Choosing a B2B eCommerce solution for your manufacturing operation is a difficult but important decision. Add in the choice of selecting...

GenAlpha Technologies
Mar 31, 20213 min read


5 Benefits of Choosing the Right eCommerce Solution for Manufacturers
The internet has seen the invention of various technologies and innovative solutions, and an ever-increasing number of web-savvy...

GenAlpha Technologies
Mar 31, 20213 min read


eCommerce for Manufacturers: Why Selling Parts is the Lifeline of Your Business
What priority does your business place on aftermarket parts sales? Aftermarket parts sales for equipment manufacturers can generate up to...

GenAlpha Technologies
Mar 30, 20213 min read


Five Ways for Manufacturers to Improve Conversion Rates
Your marketing team has been busy getting traffic to your eStore. Now the real work begins. How do you translate traffic to transactions...

GenAlpha Technologies
Oct 7, 20204 min read


Five Crucial eCommerce Metrics for Manufacturers
Monitoring performance is the lifeblood of any business. A business cannot adjust or make improvements without having a solid process of...

GenAlpha Technologies
Sep 30, 20205 min read


Manufacturers: Motivate Your Sales Teams to Embrace eCommerce
This is an original article published by DigitalCommerce360.com, on July 20, 2020. There’s no reason for eCommerce to threaten a sales...

GenAlpha Technologies
Jul 20, 20204 min read


How Manufacturers Can Capitalize on B2B eCommerce Amid Disruption
Manufacturers are finding new sales opportunities and additional ways to serve customers despite continued disruption. The ongoing...

GenAlpha Technologies
Apr 19, 20204 min read
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