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Blue-Collar BS Podcast: X Sees Z as the Future
Generational Transformation in Manufacturing In this episode of the podcast the president of GenAlpha Technologies, Kristina Harrington,...

GenAlpha Technologies
Jun 14, 20221 min read


5 Ways Product Configurators can Transform Sales for Manufacturers
Manufacturing is a complex industry. A single piece of equipment can have 100,000 different potential configurations. So creating a way...

GenAlpha Technologies
May 18, 20223 min read


The eCommerce Success Series
Kristina Harrington and Ken Novak are two experts who have spent their careers helping industrial organizations digitally transform and...

GenAlpha Technologies
May 2, 20222 min read


What a Changing Buyer Demographic Means for Manufacturers
The manufacturing industry has undergone a lot of changes lately. Whether it’s a global pandemic, resource shortages, or supply chain...

GenAlpha Technologies
Jan 31, 20223 min read


How Product Information can Transform eCommerce for Manufacturers
Digital transformation has made its way to every industry, and manufacturing is no different. Customers bring with them enhanced...

GenAlpha Technologies
Nov 8, 20213 min read


How eCommerce Self-Service can Benefit Manufacturers in Difficult Times
The manufacturing industry has faced a lot of new challenges lately. Whether it’s the labor shortage, supply chain disruptions, or rising...

GenAlpha Technologies
Aug 16, 20214 min read


Signs That it’s Time to Replatform a B2B eCommerce Site
Getting into eCommerce is an essential step for all manufacturers. Whether a site is built in-house or with a partner, implementing a...

GenAlpha Technologies
Jul 27, 20215 min read


6 Key Considerations in Selecting a B2B eCommerce Solution & Implementation Partner
Choosing a B2B eCommerce solution for your manufacturing operation is a difficult but important decision. Add in the choice of selecting...

GenAlpha Technologies
Apr 1, 20213 min read


5 Benefits of Choosing the Right eCommerce Solution for Manufacturers
The internet has seen the invention of various technologies and innovative solutions, and an ever-increasing number of web-savvy...

GenAlpha Technologies
Apr 1, 20213 min read


eCommerce for Manufacturers: Why Selling Parts is the Lifeline of Your Business
What priority does your business place on aftermarket parts sales? Aftermarket parts sales for equipment manufacturers can generate up to...

GenAlpha Technologies
Mar 31, 20213 min read


Five Ways for Manufacturers to Improve Conversion Rates
Your marketing team has been busy getting traffic to your eStore. Now the real work begins. How do you translate traffic to transactions...

GenAlpha Technologies
Oct 8, 20204 min read


Five Crucial eCommerce Metrics for Manufacturers
Monitoring performance is the lifeblood of any business. A business cannot adjust or make improvements without having a solid process of...

GenAlpha Technologies
Oct 1, 20205 min read


Manufacturers: Motivate Your Sales Teams to Embrace eCommerce
This is an original article published by DigitalCommerce360.com, on July 20, 2020. There’s no reason for eCommerce to threaten a sales...

GenAlpha Technologies
Jul 21, 20204 min read


How Manufacturers Can Capitalize on B2B eCommerce Amid Disruption
Manufacturers are finding new sales opportunities and additional ways to serve customers despite continued disruption. The ongoing...

GenAlpha Technologies
Apr 20, 20204 min read


How Being Data-Driven Can Drive Bottom-Line Results for Manufacturers
Any company that’s doing business in the twenty-first century has some understanding of the potential of big data to improve their...

GenAlpha Technologies
May 22, 20194 min read


How Manufacturers Can Use Price Optimization for Revenue Growth
Anyone who understands the very fundamentals of how a business works know the importance of product pricing. A business, especially a...

GenAlpha Technologies
Apr 27, 20194 min read


The Secret to eCommerce Success for Manufacturers
Over the past several years, the explosion of the consumer eCommerce economy has been impossible to ignore. The transition from...

GenAlpha Technologies
Apr 27, 20194 min read
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