How eCommerce Self-Service can Benefit Manufacturers in Difficult Times
The manufacturing industry has faced a lot of new challenges lately. Whether it’s the labor shortage, supply chain disruptions, or rising...
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GenAlpha Technologies
- Jul 27, 2021
- 5 min
Signs That it’s Time to Replatform a B2B eCommerce Site
Getting into eCommerce is an essential step for all manufacturers. Whether a site is built in-house or with a partner, implementing a...
GenAlpha Technologies
- Jun 16, 2021
- 4 min
5 Must-Have eCommerce Features for Your Aftermarket Parts Website
According to a recent report from Digital Commerce 360, “B2B eCommerce sales for manufacturers grew 6.7% to about $458.7 billion in...
GenAlpha Technologies
- Apr 6, 2021
- 4 min
Manufacturers, You Need eCommerce, Now What?
If you are grappling with this question, you are not alone. We’ve met successful manufacturers, distributors, and dealers over the years...
GenAlpha Technologies
- Apr 1, 2021
- 3 min
6 Key Considerations in Selecting a B2B eCommerce Solution & Implementation Partner
Choosing a B2B eCommerce solution for your manufacturing operation is a difficult but important decision. Add in the choice of selecting...
GenAlpha Technologies
- Apr 1, 2021
- 3 min
5 Benefits of Choosing the Right eCommerce Solution for Manufacturers
The internet has seen the invention of various technologies and innovative solutions, and an ever-increasing number of web-savvy...
GenAlpha Technologies
- Mar 31, 2021
- 3 min
eCommerce for Manufacturers: Why Selling Parts is the Lifeline of Your Business
What priority does your business place on aftermarket parts sales? Aftermarket parts sales for equipment manufacturers can generate up to...
GenAlpha Technologies
- Mar 19, 2021
- 2 min
Determining Readiness for eCommerce: Evaluating Your Pricing Management Strategy
A manufacturer’s pricing management strategy is a critical focus of any eCommerce readiness assessment. The more robust a pricing...
GenAlpha Technologies
- Mar 18, 2021
- 3 min
Determining Readiness for eCommerce: Evaluating Knowledge of eCommerce Audience
The more a manufacturer knows about their customers, the easier it will be to communicate with them. The level of information a...
GenAlpha Technologies
- Mar 17, 2021
- 3 min
Determining Readiness for eCommerce: Product Data Management
The most valuable first step in any eCommerce endeavor is to have good product data and product organization. The goal is to ensure that...
GenAlpha Technologies
- Mar 16, 2021
- 3 min
Determining Readiness for eCommerce: Evaluating Your Sales Operations Management Strategy
B2B eCommerce requires an organized sales structure that can adequately manage the intricacies of each step of the selling process....
GenAlpha Technologies
- Mar 12, 2021
- 3 min
Determining Readiness for eCommerce: Understanding Your ERP and Integration Capabilities
The first step in defining your manufacturing company’s eCommerce strategy is evaluating your solution’s enterprise resource planning...
GenAlpha Technologies
- Dec 17, 2020
- 7 min
3 Strategies for Ensuring eCommerce Launch Success
We’d all like to believe that “If you build it, they will come,” but it’s not that simple when it comes to launching and growing a B2B...
GenAlpha Technologies
- Oct 1, 2020
- 5 min
Five Crucial eCommerce Metrics for Manufacturers
Monitoring performance is the lifeblood of any business. A business cannot adjust or make improvements without having a solid process of...
GenAlpha Technologies
- Jul 21, 2020
- 4 min
Manufacturers: Motivate Your Sales Teams to Embrace eCommerce
This is an original article published by DigitalCommerce360.com, on July 20, 2020. There’s no reason for eCommerce to threaten a sales...
GenAlpha Technologies
- Apr 20, 2020
- 4 min
How Manufacturers Can Capitalize on B2B eCommerce Amid Disruption
Manufacturers are finding new sales opportunities and additional ways to serve customers despite continued disruption. The ongoing...
GenAlpha Technologies
- Apr 7, 2020
- 5 min
7 Features Driving the Best B2B eCommerce Experience
A significant area of concern when redesigning or creating a B2B eCommerce site is establishing which features are necessary to provide...
GenAlpha Technologies
- Apr 27, 2019
- 4 min
The Secret to eCommerce Success for Manufacturers
Over the past several years, the explosion of the consumer eCommerce economy has been impossible to ignore. The transition from...
GenAlpha Technologies
- Jan 12, 2019
- 2 min
How to Grow Your Aftermarket Business by 50%
If yours is like many Original Equipment Manufacturing (OEM) organizations, your aftermarket product, and service provisions represent an...
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