GenAlpha Resources

Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.

6 Ways Customer Portals Can Transform Your Aftermarket Sales

A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.

To Display Pricing Online or Not: A Debate for Many Organizations

Deciding whether to display pricing online is a critical decision for manufacturers and distributors. Each approach has unique advantages.

The Death of the PDF Webinar

Are PDFs holding your manufacturing business back? It's time to rethink your document game and embrace the future. This webinar dove into...

Why GenAlpha was Founded

GenAlpha’s president explained the problems she saw that led to the founding of GenAlpha. This video is an excerpt from Exit Your Way’s...

The eCommerce Success Series

Kristina Harrington and Ken Novak are two experts who have spent their careers helping industrial organizations digitally transform and...

How to Increase Aftermarket Sales with Customer Experience

Today, OEMs understand the role of aftermarket sales in their businesses and their impact on their general financial health. This is...

6 Key Considerations in Selecting a B2B eCommerce Solution & Implementation Partner

Choosing a B2B eCommerce solution for your manufacturing operation is a difficult but important decision. Add in the choice of selecting...

Determining Readiness for eCommerce: Evaluating Knowledge of eCommerce Audience

The more a manufacturer knows about their customers, the easier it will be to communicate with them. The level of information a...

7 Features Driving the Best B2B eCommerce Experience

A significant area of concern when redesigning or creating a B2B eCommerce site is establishing which features are necessary to provide...