Discover the hidden value of your installed base and transform it into a key business asset. Learn how an installed base can drive aftermarket success.

Brookfield, Wis. — GenAlpha Technologies is pleased to announce a new strategic partnership with Joyn Collective, a business transformation and change enablement firm that helps organizations turn strategic priorities into measurable results. Manufacturers and distributors are at varying stages in their digital journeys. Some have a clear vision, defined priorities, and are ready to invest in technology that improves the customer or dealer experience. Others know they need to

Client Overview Company: Broce Broom Industry: Industrial Equipment Manufacturing Sales Model: Dealer network with direct digital commerce capabilities Customer Base: Dealers, contractors, and end users Platform: Equip360 eCommerce & Configurator The Opportunity: Turning Digital Commerce into a Growth Engine Broce Broom recognized early that digital commerce could play a much larger role in how they engaged customers and drove revenue. Their leadership saw an opportunity to e

Customer Milacron Global Manufacturer of Plastic Processing Equipment and Industrial Machinery The Challenge Milacron set out to create a modern digital service experience by launching a new Salesforce Service Hub where customers could access equipment information, service resources, and support from a single destination. To deliver that experience, customers also needed seamless access to replacement parts and eCommerce without requiring separate logins or duplicate user acc

Discover how the aftermarket experience is evolving. Learn why focusing on both operational and experience excellence is key to future success.

Discover the overlooked work behind successful customer adoption. Learn why customer adoption is key to realizing ROI in digital platforms.

Client Overview Company: Grasshopper Mowers Industry: Outdoor Power Equipment (OEM) Founded: 1969 Customer Base: North American dealer network plus international markets Recognition: Winner of “2024 NAEDA Dealer’s Choice Award” Previous System: Downloadable desktop ordering application for dealers The Challenge: A Strong Product Undermined by a Clunky Digital Experience Grasshopper Mowers has built a reputation as one of the most trusted names in commercial mowing and t

Discover the true meaning of digital transformation and why most definitions miss the mark. Explore how digital transformation impacts real operations.

Client Overview Company: Alamo Group - Recycling & Tree Care Division Industry: Industrial Equipment & Aftermarket Services Brands: Morbark Rayco Boxer Denis Cimaf Timberwolf Sales Model: Authorized dealer network Customer Base: Dealers and their end users Previous System: Multiple brand-specific websites and disconnected service channels The Challenge: A Fragmented Digital Experience for Dealers Operating through a nationwide dealer network, Morbark, Rayco, Boxer, De

Discover why you're losing sales and how to reclaim them. Learn about the silent shift to online buying and how to stop losing sales today.

CLIENT OVERVIEW Industry: Specialty Vehicle Manufacturer Customer Base: Global network of dealers and internal business units Specialty:...

The Challenge Today, manufacturers/sellers have a legal obligation to provide warnings about product dangers that become known after the...

This blog post is from GenAlpha partner, Sam Klaidman, Founder and Principal Advisor of Middlesex Consulting. At Middlesex Consulting,...

Stop Answering the Same Question 300 Times a Week! Discover how to reduce "Answering the same question" with digital tools that empower your customers.

In the equipment and parts business, success has always been measured by relationships, responsiveness, and reliability. But what if the most loyal customers are quietly walking away, not because they stopped trusting you, but because you made it too hard to buy?

Customer expectations for fast, reliable, and intuitive support have never been higher. To meet these demands, GenAlpha has integrated...

A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.

Deciding whether to display pricing online is a critical decision for manufacturers and distributors. Each approach has unique advantages.

Are PDFs holding your manufacturing business back? It's time to rethink your document game and embrace the future. This webinar dove into...

GenAlpha’s president explained the problems she saw that led to the founding of GenAlpha. This video is an excerpt from Exit Your Way’s...