Discover the overlooked work behind successful customer adoption. Learn why customer adoption is key to realizing ROI in digital platforms.

Client Overview Company: Grasshopper Mowers Industry: Outdoor Power Equipment (OEM) Founded: 1969 Customer Base: North American dealer network plus international markets Recognition: Winner of “2024 NAEDA Dealer’s Choice Award” Previous System: Downloadable desktop ordering application for dealers The Challenge: A Strong Product Undermined by a Clunky Digital Experience Grasshopper Mowers has built a reputation as one of the most trusted names in commercial mowing and t

Discover the true meaning of digital transformation and why most definitions miss the mark. Explore how digital transformation impacts real operations.

Client Overview Company: Alamo Group - Recycling & Tree Care Division Industry: Industrial Equipment & Aftermarket Services Brands: Morbark Rayco Boxer Denis Cimaf Timberwolf Sales Model: Authorized dealer network Customer Base: Dealers and their end users Previous System: Multiple brand-specific websites and disconnected service channels The Challenge: A Fragmented Digital Experience for Dealers Operating through a nationwide dealer network, Morbark, Rayco, Boxer, De