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GenAlpha Resources
Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.
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GenAlpha Technologies
Sep 12, 20244 min read
6 Ways Customer Portals Can Transform Your Aftermarket Sales
A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.
GenAlpha Technologies
Aug 15, 20243 min read
To Display Pricing Online or Not: A Debate for Many Organizations
Deciding whether to display pricing online is a critical decision for manufacturers and distributors. Each approach has unique advantages.
GenAlpha Technologies
Oct 30, 20231 min read
The Death of the PDF Webinar
Are PDFs holding your manufacturing business back? It's time to rethink your document game and embrace the future. This webinar dove into...
GenAlpha Technologies
Jun 19, 20225 min read
Why GenAlpha was Founded
GenAlpha’s president explained the problems she saw that led to the founding of GenAlpha. This video is an excerpt from Exit Your Way’s...
GenAlpha Technologies
May 1, 20222 min read
The eCommerce Success Series
Kristina Harrington and Ken Novak are two experts who have spent their careers helping industrial organizations digitally transform and...
GenAlpha Technologies
Jun 27, 20213 min read
How to Increase Aftermarket Sales with Customer Experience
Today, OEMs understand the role of aftermarket sales in their businesses and their impact on their general financial health. This is...
GenAlpha Technologies
Mar 31, 20213 min read
6 Key Considerations in Selecting a B2B eCommerce Solution & Implementation Partner
Choosing a B2B eCommerce solution for your manufacturing operation is a difficult but important decision. Add in the choice of selecting...
GenAlpha Technologies
Mar 17, 20213 min read
Determining Readiness for eCommerce: Evaluating Knowledge of eCommerce Audience
The more a manufacturer knows about their customers, the easier it will be to communicate with them. The level of information a...
GenAlpha Technologies
Apr 6, 20205 min read
7 Features Driving the Best B2B eCommerce Experience
A significant area of concern when redesigning or creating a B2B eCommerce site is establishing which features are necessary to provide...
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