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GenAlpha Partners with Servispart Consulting

GenAlpha partners with Servispart Consulting, a leading aftermarket consultancy in the UK to raise awareness of aftermarket best practices and B2B parts eCommerce.

Brookfield, WI: GenAlpha Technologies LLC has partnered with Servispart Consulting to provide a powerful synergy of aftermarket knowledge and technology expertise in addressing the needs of the manufacturing aftermarket. Located in the UK, Servispart offers a variety of consulting services designed to optimize aftermarket operations and performance. These services are well aligned with the advantages of GenAlpha’s Equip360 product, a powerful and feature-rich eCommerce/eCatalog system designed specifically for the manufacturing aftermarket. GenAlpha and Servispart will collaborate on customer projects, utilizing the expertise of each firm.

“Manufacturers have long overlooked the tremendous potential of their aftermarket, most often because of the operational complexities of marketing and selling parts. Our Equip360 product provides a vehicle for simplifying part sales, and when coupled with the consulting expertise of Servispart we present manufacturers with a highly qualified path to aftermarket success.”, says Stan Eames, GenAlpha’s CEO.

“We are excited to be partnering with Genalpha to help more manufacturers unlock their aftermarket growth and servitization opportunities,” says Adrian Botham, Managing Director of Servispart. “Our Aftermarket 360TM and Service Growth Accelerator improvement methodologies often highlight eCommerce and technical parts data management as key growth enablers, which Genalpha can help our clients to fully exploit.”

Features such as an integrated electronic parts catalog, BOM illustration hot-spotting, and interactive 3-D drawings make Equip360 a premier consideration when selecting an aftermarket eCommerce solution. Servispart’s strategy, business change, and digital transformation services are designed to address the many challenges associated with aftermarket growth. Together, Servispart and GenAlpha offer a stellar combination to move manufacturers into the future of aftermarket B2B eCommerce.

Headquartered in Brookfield, Wisconsin, GenAlpha Technologies LLC is an innovative provider of eCommerce, eCatalog, and customer portal solutions specifically for manufacturers looking to digitize their aftermarket sales efforts. More information may be found online at, or by contacting Jim Vogel, VP of Customer Engagement at 414-975-0844.

Servispart Consulting operates out of Cheshire, UK and provides winning growth strategies and implementation services that accelerate aftermarket competitiveness, customer service and financial performance. For more information, visit


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