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GenAlpha Announces New Partnership with Middlesex Consulting

April 14, 2022, Brookfield, Wis. — GenAlpha Technologies has entered into a strategic partnership with Middlesex Consulting. The Middlesex Consulting team consists of aftermarket experts that help OEMs achieve their aftermarket and service goals. They provide service offerings and advice to grow revenues, profits, and customer satisfaction to achieve these goals. Working together, GenAlpha and Middlesex Consulting will combine their aftermarket expertise to provide an even higher level of support and services for their clients.

“After meeting Sam Klaidman, we recognized the synergies between our companies immediately and decided to partner on the spot. Middlesex shares our passion for the industrial aftermarket. We are looking forward to working together to provide OEMs solutions that enhance decision-making, improve customer loyalty and accelerate aftermarket growth,” said Kris Harrington, President and COO of GenAlpha.

“The first time I talked with Kris Harrington and Kevin Heisler, I felt like I was talking with my best friends from my childhood. We all have the same respect for the work performed daily by OEMs and the desire to make their jobs easier and more rewarding. And we all have open minds ready to consider new ideas. I am looking forward to working closely with the whole GenAlpha team.”

About GenAlpha

GenAlpha Technologies partners with original equipment manufacturers and aftermarket organizations to support their digital commerce journey. GenAlpha offers so much more than an eCommerce solution, with digital 2D and 3D bills of materials catalogs, RMA, Warranty, and Product Configurator tools, Equip360 is a complete solution for supporting all aspects of equipment support and maintenance. Visit the GenAlpha website at for more details on the company and its offerings.

About Middlesex Consulting

Middlesex Consulting helps Industrial equipment OEMs grow their aftermarket and advanced service revenue and profit while increasing customer satisfaction. They create service offers that achieve their customer’s desired business outcomes while improving operational effectiveness. Their time-to-value for aftermarket services usually starts within three months after presenting their recommendations. Visit the Middlesex Consulting website at for more details on the company and its offerings.


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