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GenAlpha Resources
Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.
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2025 Pricing Tips for Manufacturers and Distributors in the Parts and Equipment Industry
Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.
GenAlpha Technologies
Nov 13, 20243 min read
A BROADcast for Manufacturers
About the Podcast A BROADcast for Manufacturers is a show hosted by three manufacturing experts who want to share their diverse...
GenAlpha Technologies
Jul 3, 20241 min read
Market Share and Market Potential in the Aftermarket: What’s the Difference?
There is considerable profit to be had from improving sales performance in the aftermarket for OEMs. These sales are on average at least...
GenAlpha Technologies
Apr 16, 20243 min read
3 More Reasons Why OEMs Should Start Their Digital Journey
The manufacturing world has seen many ups and downs in the last few years. But there are promising signs that the industry is growing and...
GenAlpha Technologies
Sep 13, 20224 min read
5 Things Equipment Owners and Operators Want from OEMs and Dealers
Industrial purchasing has changed a lot in recent years. With over 40% of buyers wanting to buy directly from manufacturers, there has...
GenAlpha Technologies
Aug 17, 20225 min read
Blue-Collar BS Podcast: X Sees Z as the Future
Generational Transformation in Manufacturing In this episode of the podcast the president of GenAlpha Technologies, Kristina Harrington,...
GenAlpha Technologies
Jun 14, 20221 min read
How OEMs Can Leverage Interactive Parts Manuals for Aftermarket Success
Equipment manufacturers have a multitude of complex products that have traditionally been made available in a physical parts catalog. But...
GenAlpha Technologies
Apr 20, 20223 min read
Why OEMs Can’t Wait any Longer to get into eCommerce
What manufacturing customers and partners are looking for in a purchasing experience has changed drastically over the last few years....
GenAlpha Technologies
Mar 16, 20223 min read
How to Overcome Aftermarket Challenges That Are Costing You Time and Money
As an OEM, energizing efforts to increase market share in the aftermarket is crucial for growth, but also has its own challenges. In this...
GenAlpha Technologies
Sep 21, 20213 min read
How to Increase Aftermarket Sales with Customer Experience
Today, OEMs understand the role of aftermarket sales in their businesses and their impact on their general financial health. This is...
GenAlpha Technologies
Jun 28, 20213 min read
How to Achieve Organizational Alignment for Aftermarket Sales Success
Alignment and collaboration between parts sales, marketing, product, and field service teams is an essential factor in aftermarket...
GenAlpha Technologies
Jun 22, 20213 min read
6 Ways to Build a Successful Aftermarket Service Sales Structure
Aftermarket service programs can be significant profit generators for OEMs, but only if they’re implemented and maintained correctly. An...
GenAlpha Technologies
Jun 18, 20214 min read
Managing Your Product Data: The Do’s and Don’ts
Providing product data is extremely important for customers, it can be a barrier that helps or hinders the buying process. The goal of...
GenAlpha Technologies
Feb 11, 20214 min read
How to Grow Your Aftermarket Business by 50%
If yours is like many Original Equipment Manufacturing (OEM) organizations, your aftermarket product, and service provisions represent an...
GenAlpha Technologies
Jan 12, 20192 min read
OEMs: Shifting Your Aftermarket Strategy from Reactive to Proactive
Original equipment manufacturers (OEMs) make various efforts in an effort to reach a wider segment of the market and grow their...
GenAlpha Technologies
Jul 26, 20183 min read
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