A BROADcast for Manufacturers
About the Podcast A BROADcast for Manufacturers is a show hosted by three manufacturing experts who wanted to share their diverse...
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GenAlpha Technologies
- Sep 13, 2022
- 4 min
3 More Reasons Why OEMs Should Start Their Digital Journey
The manufacturing world has seen many ups and downs in the last few years. But there are promising signs that the industry is growing and...
GenAlpha Technologies
- Aug 17, 2022
- 5 min
5 Things Equipment Owners and Operators Want from OEMs and Dealers
Industrial purchasing has changed a lot in recent years. With over 40% of buyers wanting to buy directly from manufacturers, there has...
GenAlpha Technologies
- Jun 14, 2022
- 1 min
Blue-Collar BS Podcast: X Sees Z as the Future
Generational Transformation in Manufacturing In this episode of the podcast the president of GenAlpha Technologies, Kristina Harrington,...
GenAlpha Technologies
- Apr 20, 2022
- 3 min
How OEMs Can Leverage Interactive Parts Manuals for Aftermarket Success
Equipment manufacturers have a multitude of complex products that have traditionally been made available in a physical parts catalog. But...
GenAlpha Technologies
- Mar 16, 2022
- 3 min
Why OEMs Can’t Wait any Longer to get into eCommerce
What manufacturing customers and partners are looking for in a purchasing experience has changed drastically over the last few years....
GenAlpha Technologies
- Sep 21, 2021
- 3 min
How to Overcome Aftermarket Challenges That Are Costing You Time and Money
As an OEM, energizing efforts to increase market share in the aftermarket is crucial for growth, but also has its own challenges. In this...
GenAlpha Technologies
- Jun 28, 2021
- 3 min
How to Increase Aftermarket Sales with Customer Experience
Today, OEMs understand the role of aftermarket sales in their businesses and their impact on their general financial health. This is...
GenAlpha Technologies
- Jun 22, 2021
- 3 min
How to Achieve Organizational Alignment for Aftermarket Sales Success
Alignment and collaboration between parts sales, marketing, product, and field service teams is an essential factor in aftermarket...
GenAlpha Technologies
- Jun 18, 2021
- 4 min
6 Ways to Build a Successful Aftermarket Service Sales Structure
Aftermarket service programs can be significant profit generators for OEMs, but only if they’re implemented and maintained correctly. An...
GenAlpha Technologies
- Feb 11, 2021
- 4 min
Managing Your Product Data: The Do’s and Don’ts
Providing product data is extremely important for customers, it can be a barrier that helps or hinders the buying process. The goal of...
GenAlpha Technologies
- Mar 9, 2019
- 3 min
Market Share and Market Potential in the Aftermarket: What’s the Difference?
You know that there is considerable profit to be had from improving sales performance in the aftermarket for OEMs. How do you know how...
GenAlpha Technologies
- Jan 12, 2019
- 2 min
How to Grow Your Aftermarket Business by 50%
If yours is like many Original Equipment Manufacturing (OEM) organizations, your aftermarket product, and service provisions represent an...
GenAlpha Technologies
- Jul 26, 2018
- 3 min
OEMs: Shifting Your Aftermarket Strategy from Reactive to Proactive
Original equipment manufacturers (OEMs) make various efforts in an effort to reach a wider segment of the market and grow their...
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