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GenAlpha Wins eCommerce Contract from Gerber Technology

GenAlpha will deploy their Equip offering for Gerber Technology.

Brookfield, WI, September 6, 2018: GenAlpha Technologies LLC was awarded a 5-year contract with Gerber Technology to provide an eCommerce and eCatalog solution for Gerber’s growing aftermarket business. GenAlpha won the contract following a highly competitive Request for Proposal process.

Per the contract, GenAlpha will deploy their Equip eCommerce product for Gerber, providing a world-class eCommerce presence with powerful eCatalog capabilities including Bill of Materials hot spotting, 3D imaging, and flexible part searching capabilities.

“GenAlpha has a proven track record of helping large enterprise clients achieve their eCommerce goals. We were impressed with their offerings, and the fact that they specialize in servicing manufacturing organizations. Their manufacturing and aftermarket expertise was a key factor in our selection process.”, said Brandy Moore, Vice President of Global Service and Aftermarket for Gerber Technology.

Stan Eames, CEO of GenAlpha added, “The entire team at GenAlpha is very excited to be working with Gerber, and we look forward to providing nothing short of a stellar eCommerce storefront for their aftermarket business. The timing of this contract is ideal as it will allow us to showcase some significant enhancements we have made to our product that will make the Gerber site an exceptional experience for their customers.”

Headquartered in Brookfield, Wisconsin, GenAlpha Technologies LLC is an innovative provider of eCommerce, eCatalog, and customer portal solutions specifically for manufacturers looking to digitize their aftermarket sales efforts.

Gerber Technology delivers industry-leading software and automation solutions that help sign and specialty graphics, apparel, and industrial customers improve their manufacturing, and design processes and more effectively manage and connect the supply chain, from product development and production to retail and the end customer. Gerber serves more than 78,000 customers in 134 countries, including more than 100 Fortune 500 companies in sign and graphics, apparel and accessories, home and leisure, transportation, and packaging. The company develops and manufactures its products from various locations in the United States and Canada and has additional manufacturing capabilities in China.

Based in Connecticut in the USA, Gerber Technology is owned by AIP, a New York based, global private equity firm specializing in the technology sector and has more than $3.0 billion assets under management.

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