top of page

GenAlpha Partners with West Monroe Partners

GenAlpha partners with West Monroe Partners, a national business and technology consulting firm to help businesses achieve success through best practices and technology improvements.

Brookfield, WI: GenAlpha Technologies LLC has partnered with West Monroe Partners to provide a powerful synergy of aftermarket knowledge and technology expertise in addressing the needs of the manufacturing aftermarket. With nine offices across the U.S., West Monroe offers a variety of consulting services designed to help businesses optimize performance. These services are well aligned with the advantages of GenAlpha’s Equip360 product, a powerful and feature-rich eCommerce/eCatalog system designed specifically for the manufacturing aftermarket. GenAlpha and West Monroe will collaborate on customer projects, utilizing the expertise of each firm.

“This partnership will offer manufacturing firms a unique perspective on how to optimize their operations via the use of state-of-the-art eCommerce technology for the aftermarket. West Monroe has a long history of providing stellar business and technology consulting in the area of digital transformation. That knowledge, combined with our Equip360 aftermarket eCommerce solution, represents a compelling opportunity for manufacturers to take their aftermarket to the next level. With the guidance our partnership offers, businesses no longer need to fear the complexities and risks of the digital transformation of their aftermarket operations.”, says Stan Eames, GenAlpha’s CEO.

Features such as an integrated electronic parts catalog, BOM illustration hot-spotting, and interactive 3-D drawings make Equip360 a premier consideration when selecting an aftermarket eCommerce solution. West Monroe’s services are designed to help businesses operate at peak performance, including overcoming challenges associated with aftermarket growth. Together, West Monroe and GenAlpha offer a stellar combination to move manufacturers into the future of aftermarket eCommerce.

Headquartered in Brookfield, Wisconsin, GenAlpha Technologies LLC is an innovative provider of eCommerce, eCatalog, and customer portal solutions specifically for manufacturers looking to digitize their aftermarket sales efforts. More information may be found here, on our website, or by contacting Jim Vogel, VP of Customer Engagement at 414-975-0844.

West Monroe Partners is a national business and technology consulting firm that partners with dynamic organizations to reimagine, build, and operate their businesses at peak performance. West Monroe features a team of more than 1,100 professionals across nine offices and is comprised of an uncommon blend of business consultants and deep technologists. This unique combination of expertise enables them to design, develop, implement, and run strategic business and technology solutions that yield a dramatic commercial impact on our client’s profitability and performance. For more information, visit


bottom of page