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GenAlpha is Chosen by Broce Broom for Equip360 eCommerce Integration

Mar. 03, 2020, BROOKFIELD, Wis. – GenAlpha Technologies, LLC was selected by Broce Broom to implement GenAlpha’s Equip360 eCommerce solution for their aftermarket parts business. Project discovery sessions will begin immediately with a launch date within the year.

Broce Broom will start with an integrated eCommerce solution to CloudSuite Industrial (SyteLine) ERP Manufacturing Software System and will be adding eCatalogs as a second phase in the future. As a result, Broce Broom’s eCommerce presence will add to the already phenomenal value that their customers have come to expect.

“Broce Broom is proud of our long history as a manufacturer of construction and road sweepers. Partnering with GenAlpha was a strategic move not only because they offer the Equip eCommerce solution, but also because their manufacturing expertise is second to none. This is an important decision for Broce Broom and will allow us to maintain our position as a leader in production by offering innovative aftermarket solutions to our industry,” said Alan Vance, Broce Manufacturing CEO.

“The GenAlpha team is delighted to have been given the opportunity to form a partnership with Broce Broom, and to assist their aftermarket team with achieving optimal results from our Equip solution. Broce Broom’s customer service team will be amplified with a fast, effective, and easy-to-use part selection and purchasing tool made available to product owners online. We value Broce Broom’s decision to implement eCommerce and look forward to our joint efforts with them on this initiative,” added Stan Eames, CEO of GenAlpha.

Broce Broom’s modern eCommerce solution will offer an enhanced experience for customers, offering them an easy-to-use interface, a rich online experience, and a quick and easy method to find what they’re looking for. The proven results of GenAlpha’s Equip360 solution will enable Broce Broom to maximize their aftermarket business.

About GenAlpha Technologies

GenAlpha Technologies was originally founded to simplify the parts ordering process for large complex manufacturing organizations. From that need came, Equip, a fully integrated parts and equipment eCommerce, eCatalog, and customer portal solution specifically for manufacturers looking to digitize their sales efforts. Today 30+ manufacturing brands utilize Equip to manage their aftermarket equipment business online. Visit the GenAlpha website at for more details on the company and their offerings.

About Broce Manufacturing

Family owned business, Broce Manufacturing, is the leading producer of construction and industrial style street sweepers with dealers in over 100 locations across the United States. Founded in 1963 in Dodge City, Kansas, Broce Broom has proudly served the construction industry for over 55 years. Offering great options for rental businesses such as the BW-260 and the original 350 series; Broce Broom knows what it takes to get the job done. For more information on Broce Broom, visit their website at


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