top of page
GenAlpha Resources
Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.
Search


Determining Readiness for eCommerce: Evaluating Knowledge of eCommerce Audience
The more a manufacturer knows about their customers, the easier it will be to communicate with them. The level of information a...

GenAlpha Technologies
Mar 18, 20213 min read


Determining Readiness for eCommerce: Product Data Management
The most valuable first step in any eCommerce endeavor is to have good product data and product organization. The goal is to ensure that...

GenAlpha Technologies
Mar 17, 20213 min read


Determining Readiness for eCommerce: Evaluating Your Sales Operations Management Strategy
B2B eCommerce requires an organized sales structure that can adequately manage the intricacies of each step of the selling process....

GenAlpha Technologies
Mar 16, 20213 min read


Determining Readiness for eCommerce: Understanding Your ERP and Integration Capabilities
The first step in defining your manufacturing company’s eCommerce strategy is evaluating your solution’s enterprise resource planning...

GenAlpha Technologies
Mar 12, 20213 min read


3 Strategies for Ensuring eCommerce Launch Success
We’d all like to believe that “If you build it, they will come,” but it’s not that simple when it comes to launching and growing a B2B...

GenAlpha Technologies
Dec 17, 20207 min read


Five Crucial eCommerce Metrics for Manufacturers
Monitoring performance is the lifeblood of any business. A business cannot adjust or make improvements without having a solid process of...

GenAlpha Technologies
Oct 1, 20205 min read


Manufacturers: Motivate Your Sales Teams to Embrace eCommerce
This is an original article published by DigitalCommerce360.com, on July 20, 2020. There’s no reason for eCommerce to threaten a sales...

GenAlpha Technologies
Jul 21, 20204 min read


How Manufacturers Can Capitalize on B2B eCommerce Amid Disruption
Manufacturers are finding new sales opportunities and additional ways to serve customers despite continued disruption. The ongoing...

GenAlpha Technologies
Apr 20, 20204 min read


7 Features Driving the Best B2B eCommerce Experience
A significant area of concern when redesigning or creating a B2B eCommerce site is establishing which features are necessary to provide...

GenAlpha Technologies
Apr 7, 20205 min read


The Secret to eCommerce Success for Manufacturers
Over the past several years, the explosion of the consumer eCommerce economy has been impossible to ignore. The transition from...

GenAlpha Technologies
Apr 27, 20194 min read


How to Grow Your Aftermarket Business by 50%
If yours is like many Original Equipment Manufacturing (OEM) organizations, your aftermarket product, and service provisions represent an...

GenAlpha Technologies
Jan 12, 20192 min read
bottom of page