Digital transformation has made its way to every industry, and manufacturing is no different. Customers bring with them enhanced...

As an OEM, energizing efforts to increase market share in the aftermarket is crucial for growth, but also has its own challenges. In this...

The manufacturing industry has faced a lot of new challenges lately. Whether it’s the labor shortage, supply chain disruptions, or rising...

Getting into eCommerce is an essential step for all manufacturers. Whether a site is built in-house or with a partner, implementing a...

Today, OEMs understand the role of aftermarket sales in their businesses and their impact on their general financial health. This is...

Alignment and collaboration between parts sales, marketing, product, and field service teams is an essential factor in aftermarket...

Aftermarket service programs can be significant profit generators for OEMs, but only if they’re implemented and maintained correctly. An...

According to a recent report from Digital Commerce 360, “B2B eCommerce sales for manufacturers grew 6.7% to about $458.7 billion in...

If you are grappling with this question, you are not alone. We’ve met successful manufacturers, distributors, and dealers over the years...

Choosing a B2B eCommerce solution for your manufacturing operation is a difficult but important decision. Add in the choice of selecting...

The internet has seen the invention of various technologies and innovative solutions, and an ever-increasing number of web-savvy...

What priority does your business place on aftermarket parts sales? Aftermarket parts sales for equipment manufacturers can generate up to...

A manufacturer’s pricing management strategy is a critical focus of any eCommerce readiness assessment. The more robust a pricing...

The more a manufacturer knows about their customers, the easier it will be to communicate with them. The level of information a...

The most valuable first step in any eCommerce endeavor is to have good product data and product organization. The goal is to ensure that...

B2B eCommerce requires an organized sales structure that can adequately manage the intricacies of each step of the selling process....

The first step in defining your manufacturing company’s eCommerce strategy is evaluating your solution’s enterprise resource planning...

Providing product data is extremely important for customers, it can be a barrier that helps or hinders the buying process. The goal of...

We’d all like to believe that “If you build it, they will come,” but it’s not that simple when it comes to launching and growing a B2B...

Your marketing team has been busy getting traffic to your eStore. Now the real work begins. How do you translate traffic to transactions...