What is eCommerce Analytics? As we continue to shift to a digital world, more and more of our business processes will occur on digital...

Industrial purchasing has changed a lot in recent years. With over 40% of buyers wanting to buy directly from manufacturers, there has...

Having an eCommerce site is an important step toward long-term success, but without being able to analyze the site it will never reach...

We talked about why analytics are so important in Step 3, but the real value comes when you do something with your data. For many...

You’ve accomplished all 4 steps, and now it’s time for the final one—revenue growth. Growth in Revenue comes once you have a deeper...

After you’ve completed the work of identifying the needs of your customers, it is important to put the physical infrastructure behind...

When it comes to eCommerce, there are really two key stakeholders, the customers who buy products and services online, and the businesses...

Manufacturing is a complex industry. A single piece of equipment can have 100,000 different potential configurations. So creating a way...

Equipment manufacturers have a multitude of complex products that have traditionally been made available in a physical parts catalog. But...

What manufacturing customers and partners are looking for in a purchasing experience has changed drastically over the last few years....

The manufacturing industry has undergone a lot of changes lately. Whether it’s a global pandemic, resource shortages, or supply chain...

When launching eCommerce, ERP integration plays a vital role in providing the data that automates many routine customer-facing business...

Digital transformation has made its way to every industry, and manufacturing is no different. Customers bring with them enhanced...

As an OEM, energizing efforts to increase market share in the aftermarket is crucial for growth, but also has its own challenges. In this...

The manufacturing industry has faced a lot of new challenges lately. Whether it’s the labor shortage, supply chain disruptions, or rising...

Getting into eCommerce is an essential step for all manufacturers. Whether a site is built in-house or with a partner, implementing a...

Today, OEMs understand the role of aftermarket sales in their businesses and their impact on their general financial health. This is...

Alignment and collaboration between parts sales, marketing, product, and field service teams is an essential factor in aftermarket...

Aftermarket service programs can be significant profit generators for OEMs, but only if they’re implemented and maintained correctly. An...

According to a recent report from Digital Commerce 360, “B2B eCommerce sales for manufacturers grew 6.7% to about $458.7 billion in...