This blog post is from GenAlpha partner, Sam Klaidman, Founder and Principal Advisor of Middlesex Consulting. Middlesex Consulting helps...

In today's digital age, eCommerce has become an essential tool for businesses across industries. For original equipment manufacturers...

Manufacturers in the B2B industry often struggle with simplifying the ordering process for their customers and dealers. However,...

This blog post is from a GenAlpha partner, Optessa. Optessa is a leader in planning and scheduling optimization software with...

In today's fast-paced world, customers are seeking the fastest and safest ways to get their job done efficiently. For OEM and aftermarket...

In today's digital age, eCommerce has become a crucial avenue for businesses to expand their reach and boost sales. However, many...

In today's dynamic business environment, staying competitive requires a more dynamic approach to utilizing your organization's valuable...

Original equipment manufacturers (OEMs) make various efforts to reach a larger market segment and grow their businesses for increased...

The most important reason original equipment manufacturers (OEMs) need to implement digital self-service technologies now is because we...

The most significant way to grow your dealer sales is to ease the process of doing business with you. Dealers have lots of options. And...

It’s impossible to know what the future will hold for the manufacturing industry. The last few years have demonstrated how quickly things...

Digital sales continue to grow in the manufacturing industry. They increased by 18.4% last year to $543.25 billion, and this is a trend...

This is the second part of a two-part blog series. Make sure to read Part 1, if you haven’t had the chance. We’ve already highlighted...

For OEMs, supporting equipment over its full product lifecycle is no easy task. There are numerous activities over the course of...

The manufacturing world has seen many ups and downs in the last few years. But there are promising signs that the industry is growing and...

Optimizing your website, support operations, and management software can help you land more sales and claim more market share. The fact...

What is eCommerce Analytics? As we continue to shift to a digital world, more and more of our business processes will occur on digital...

Industrial purchasing has changed a lot in recent years. With over 40% of buyers wanting to buy directly from manufacturers, there has...

Having an eCommerce site is an important step toward long-term success, but without being able to analyze the site it will never reach...

We talked about why analytics are so important in Step 3, but the real value comes when you do something with your data. For many...