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GenAlpha Technologies
Feb 19, 20233 min read
Digital Self-Service: The Key to Staying Competitive in Today's Digital-First World
The most important reason original equipment manufacturers (OEMs) need to implement digital self-service technologies now is because we...


GenAlpha Technologies
Jan 20, 20235 min read
4 Steps for OEMs to Grow Their Dealer Sales
The most significant way to grow your dealer sales is to ease the process of doing business with you. Dealers have lots of options. And...


GenAlpha Technologies
Dec 16, 20223 min read
Recession Yes or No? 3 Reasons Not to Ignore your Aftermarket Services
It’s impossible to know what the future will hold for the manufacturing industry. The last few years have demonstrated how quickly things...


GenAlpha Technologies
Dec 5, 20224 min read
Start Your Digital Commerce Journey with a Dealer Portal: 5 Benefits for Manufacturers
Digital sales continue to grow in the manufacturing industry. They increased by 18.4% last year to $543.25 billion, and this is a trend...


GenAlpha Technologies
Nov 16, 20224 min read
Online Tools for Your Aftermarket? 10 Time-Saving Reasons to Enable Digital Self-Service — Part 2
This is the second part of a two-part blog series. Make sure to read Part 1, if you haven’t had the chance. We’ve already highlighted...


GenAlpha Technologies
Oct 19, 20224 min read
Online Tools for Your Aftermarket? 10 Time-Saving Reasons to Enable Digital Self-Service — Part 1
For OEMs, supporting equipment over its full product lifecycle is no easy task. There are numerous activities over the course of...


GenAlpha Technologies
Sep 12, 20224 min read
3 More Reasons Why OEMs Should Start Their Digital Journey
The manufacturing world has seen many ups and downs in the last few years. But there are promising signs that the industry is growing and...


GenAlpha Technologies
Sep 11, 20225 min read
The Incredible Opportunity to Capitalize on eCommerce
Optimizing your website, support operations, and management software can help you land more sales and claim more market share. The fact...


Kevin Heisler
Sep 6, 20223 min read
The Role of Analytics in eCommerce
What is eCommerce Analytics? As we continue to shift to a digital world, more and more of our business processes will occur on digital...


GenAlpha Technologies
Aug 16, 20225 min read
5 Things Equipment Owners and Operators Want from OEMs and Dealers
Industrial purchasing has changed a lot in recent years. With over 40% of buyers wanting to buy directly from manufacturers, there has...


GenAlpha Technologies
Jun 30, 20222 min read
5 Steps for eCommerce Success: Step 3: Uncover Product and Customer Insights – Analytics
Having an eCommerce site is an important step toward long-term success, but without being able to analyze the site it will never reach...


GenAlpha Technologies
Jun 30, 20223 min read
5 Steps for eCommerce Success: Step 4 – Acting on your Insights
We talked about why analytics are so important in Step 3, but the real value comes when you do something with your data. For many...


GenAlpha Technologies
Jun 30, 20222 min read
5 Steps for eCommerce Success: Step 5 – Revenue Growth
You’ve accomplished all 4 steps, and now it’s time for the final one—revenue growth. Growth in Revenue comes once you have a deeper...


GenAlpha Technologies
Jun 29, 20223 min read
5 Steps for eCommerce Success: Step 2 – Implement eCommerce
After you’ve completed the work of identifying the needs of your customers, it is important to put the physical infrastructure behind...


GenAlpha Technologies
Jun 29, 20223 min read
5 Steps for eCommerce Success: Step 1- Defining the Customer Journey
When it comes to eCommerce, there are really two key stakeholders, the customers who buy products and services online, and the businesses...


GenAlpha Technologies
May 17, 20223 min read
5 Ways Product Configurators can Transform Sales for Manufacturers
Manufacturing is a complex industry. A single piece of equipment can have 100,000 different potential configurations. So creating a way...


GenAlpha Technologies
Apr 19, 20223 min read
How OEMs Can Leverage Interactive Parts Manuals for Aftermarket Success
Equipment manufacturers have a multitude of complex products that have traditionally been made available in a physical parts catalog. But...


GenAlpha Technologies
Mar 15, 20223 min read
Why OEMs Can’t Wait any Longer to get into eCommerce
What manufacturing customers and partners are looking for in a purchasing experience has changed drastically over the last few years....


GenAlpha Technologies
Jan 31, 20223 min read
What a Changing Buyer Demographic Means for Manufacturers
The manufacturing industry has undergone a lot of changes lately. Whether it’s a global pandemic, resource shortages, or supply chain...


GenAlpha Technologies
Dec 14, 20212 min read
ERP Integration – Yes or No?
When launching eCommerce, ERP integration plays a vital role in providing the data that automates many routine customer-facing business...
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