GenAlpha Resources

Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.

6 Ways Customer Portals Can Transform Your Aftermarket Sales

A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.

To Display Pricing Online or Not: A Debate for Many Organizations

Deciding whether to display pricing online is a critical decision for manufacturers and distributors. Each approach has unique advantages.

Market Share and Market Potential in the Aftermarket: What’s the Difference?

There is considerable profit to be had from improving sales performance in the aftermarket for OEMs. These sales are on average at least...

A Fireside Chat About AI: Unveiling the Future of Payments & Invoices

In today's dynamic business landscape, AI technology is emerging as a game-changer for organizations. This webinar sheds light on the...

The Role of Analytics in eCommerce

What is eCommerce Analytics? As we continue to shift to a digital world, more and more of our business processes will occur on digital...

5 Steps for eCommerce Success: Step 3: Uncover Product and Customer Insights – Analytics

Having an eCommerce site is an important step toward long-term success, but without being able to analyze the site it will never reach...

5 Steps for eCommerce Success: Step 4 – Acting on your Insights

We talked about why analytics are so important in Step 3, but the real value comes when you do something with your data. For many...

5 Tips for Growing Aftermarket Sales With Data Analytics

You may have noticed that there’s a big buzz about big data these days. You may also be wondering what all the fuss is about because data...