top of page
GenAlpha Resources
Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.
Search


Closing the Gap: The Future of the Aftermarket Experience
Discover how the aftermarket experience is evolving. Learn why focusing on both operational and experience excellence is key to future success.
GenAlpha Technologies
Jun 103 min read


Why Aftermarket Revenue Is More Important During Economic Uncertainty
Discover why aftermarket revenue is vital during economic uncertainty. Learn how aftermarket revenue supports stability and growth despite market challenges.
GenAlpha Technologies
May 144 min read


Case Study: Multiple Brands Unify the Dealer Experience with Equip360
Client Overview Company: Alamo Group - Recycling & Tree Care Division Industry: Industrial Equipment & Aftermarket Services Brands: Morbark Rayco Boxer Denis Cimaf Timberwolf Sales Model: Authorized dealer network Customer Base: Dealers and their end users Previous System: Multiple brand-specific websites and disconnected service channels The Challenge: A Fragmented Digital Experience for Dealers Operating through a nationwide dealer network, Morbark, Rayco, Boxer, De
GenAlpha Technologies
Jan 232 min read


Thinking About Opening a New Location? Why Not Online?
Thinking about opening a new location? Discover why an online presence is crucial for reaching more customers. Explore the benefits of opening a new location online.
GenAlpha Technologies
Sep 5, 20252 min read
bottom of page