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Presented by:




Maximize Your Parts Sales Strategy:
Unveiling the Power of Structured Content & Digital Commerce!

March 27th at 12:00 PM EST


Kris Harrington

Chief Executive Officer,



Rik Page

EMEA Sales and Marketing Director,


Are you ready to revolutionize your OEM parts sales strategy?

Whether you're a seasoned expert or just starting out, join us for an exclusive webinar: "How Structured Content & Digital Commerce Work Together to Grow Parts Sales!" on March 27th at 12:00 PM EST.

Don't miss this opportunity to gain valuable insights about OEM parts sales strategies.

During this power-packed webinar, we'll dive into these critical topics and more that can help supercharge your parts sales efforts:

Synergy Between Structured Data & Digital Commerce:

Find out how structured data, such as DITA, integrates seamlessly with digital commerce platforms to streamline the parts sales process. Discover how structured content drives customer engagement and satisfaction, resulting in increased sales.


Enhanced User Experience:

Discover how digital commerce solutions offer fast and intuitive access to critical information for equipment owners, operators, and dealers. Learn how structured content enhances user experience, resulting in smoother operations and increased customer satisfaction.


Optimizing Parts Sales Processes:

Gain actionable insights into leveraging structured content and digital commerce to optimize your parts sales strategy. Learn best practices and practical tips for implementing structured data and digital commerce solutions effectively, ensuring maximum ROI and business growth.

Don't miss this opportunity to gain invaluable insights into optimizing your parts sales strategy! Reserve your spot now and unlock the secrets to success in the digital age.

See you at the webinar!

About the Speakers


Rik Page


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With over two decades of experience in component content and document management solutions, Rik Page is a seasoned expert in his field. His expertise ranges from custom DTDs and Schemas to DITA, and he has worked across various industries, helping organizations streamline their content processes. Join Rik as he shares his insights into the transformative power of structured content


Kris Harrington

GenAlpha Technologies


As the CEO of GenAlpha Technologies, Kris Harrington is a recognized thought leader in the B2B manufacturing digital transformation space. With her extensive background in OEM sales, service, and aftermarket, Kris brings a wealth of practical knowledge to the table. Join her as she shares her insights into leveraging digital commerce to drive aftermarket growth and enhance customer satisfaction.

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