CUSTOMER SUCCESS STORY: GROTE INDUSTRIES

Award Recognition Fueled by a Relentless Focus on Product Data Excellence

CLIENT OVERVIEW

Company: Grote Industries

Industry: Vehicle Safety Systems and LED Lighting

Headquarters: Madison, Indiana

Global Reach: Serving customers worldwide across heavy-duty aftermarket, OEMs, and international distribution

Digital Focus: Centralized PIM and next-generation product data strategy

B2BEA AWARD FINALIST

A Testament to Digital Leadership

Grote Industries, a global leader in vehicle lighting and safety systems, was named a finalist for the prestigious B2B eCommerce Association Award for Best User Experience Design. This achievement reflects more than just a visually engaging website. It highlights a deeper, more strategic commitment to building a world-class product information foundation.

While many organizations think of B2B eCommerce as a storefront challenge, Grote took a different approach. They understood that for digital success to be sustainable and scalable, it had to begin with clean, consistent, and intelligent product data.

HOW IT HAPPENED

Product Information Was The Game-Changer

HELPED BY EQUIP360

With a broad catalog that includes thousands of SKUs across heavy-duty aftermarket, OEM, and international markets, Grote’s challenge was clear. They needed to empower customers with precise, reliable, and searchable product content that reduces friction and increases confidence in every interaction.

As they implemented Equip360, Grote used the opportunity to transform their product information strategy by integrating a centralized Product Information Management (PIM) system with their digital commerce experience. This was not a cosmetic upgrade. It was a strategic realignment of how data powers customer experience.

The result was a connected ecosystem that ensures every product page is driven by accurate attributes, clear variant logic, technical documentation, and rich visuals, all automatically updated as information evolves.

KEY HIGHLIGHTS OF THE SOLUTION

PIM-Integrated eCommerce Platform:
Equip360 was tightly connected to Grote’s PIM, ensuring one source of truth for all product data.
Data-Driven UX:
The site structure, navigation, and filtering logic were all designed based on how customers consume product information.
Automated Updates:
As products evolve, the system ensures that new specifications, images, and technical data are always reflected in the digital catalog.
Smart Assistance:
From search to comparison tools to conversational support, customers can find the right product without needing to pick up the phone.

THE RESULTS

Recognition and Results That Matter

Grote’s investment in data accuracy and structure did not just improve their site. It transformed the customer journey. It created a self-service experience that instills trust and removes friction for buyers, engineers, and technicians alike. That clarity and confidence translated into measurable results. More significantly, it earned them recognition at the highest level of B2B digital commerce.

FACTORS OF NOMINATION

Grote's nomination for the B2BEA Award for Best User Experience Design was driven by:

Exceptional organization of product content
Clean, intuitive navigation
Data-backed architecture supporting user workflows
A customer experience that feels both intelligent and helpful

WHAT THIS MEANS FOR MANUFACTURERS

Grote’s story proves that great user experiences do not start with design. They start with data. By prioritizing product information as a strategic asset, they created a digital foundation that supports international growth, reduces support overhead, and increases self-service transactions.

Make Digital Support Simple for Your Customers