Presented by:
Featuring:
x
Webinar Topic:
The Growing Impact of eCommerce on Heavy-Duty Part Sales
March 19th at 11:00 AM CST
Kris Harrington
Chief Executive Officer,
GenAlpha
Molly MacKay Zacker
VP of Operations,
MacKay & Company
Travis Kokenes
Market Research Mgr,
MacKay & Company
Heavy-Duty Parts Sales Are Changing.
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eCommerce is more important than ever. We are quickly finding out that manufacturers and distributors who can function digitally in addition to traditional sales channels, will win. What does this mean for your parts business? When are parts purchasers utilizing eCommerce? Who is the online buyer, and how do habits differ amongst generations? Which parts are most often purchased online?
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Join us in this webinar to explore these questions and more.
WHAT TO EXPECT FROM THIS WEBINAR
You'll learn:
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Highlights of MacKay & Company’s eCommerce Parts Purchasing Study
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Generational buyer trends requiring your attention
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Improving user adoption
Who Should Attend:
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VP of Aftermarket/Parts Sales
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Parts and Service Managers
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Marketing Directors
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Heavy Duty Aftermarket Leaders
About the Speakers
Molly MacKay Zacker
MacKay & Company
Molly MacKay Zacker is MacKay & Company's Vice President of Operations. In this capacity, she coordinates many behind the scenes activities, manages the Research Department, authors and edits reports and presentations, conducts research and collaborates with other team members on single and multi-client projects.
Molly has presented at several industry events and, on an annual basis, has had the pleasure of moderating the fleet panel at Heavy Duty Aftermarket Dialogue, a full-day event jointly hosted by MacKay & Company and MEMA.
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In the fall of 2019, Molly was honored to be a recipient of the Northwood University’s Automotive Aftermarket Management Education Award.
Molly holds a bachelor’s degree in Economics and Business Management from Goucher College in Towson, Maryland and a Master's degree in Early Childhood Education from Western Michigan University in Kalamazoo, Michigan.
Travis Kokenes
MacKay & Company
Travis Kokenes, Market Research Manager, has been with MacKay & Company since 2007. He currently heads our research department and handles the data collection and processing for all our DataMac® and proprietary studies. Travis oversees the design and implementation of all our phone, direct mail and web-based surveys; working with clients to develop questionnaires that fit their specific areas of interest.
He handles data analysis and reporting for many single client projects and authors our monthly DataPulse Plus publication which tracks parts, service and inventory changes among dealers and distributors in the U.S. and Canada. In addition, Travis authors and co-authors several multi-client studies such as the Medium and Heavy Duty Truck and Trailer Service Study and the E-Commerce Parts Purchasing Study.
Travis has a BA in Communication Studies, with a minor in Business from the University of Kansas and has completed the Heavy Duty Leadership program at Northwood University.
Kris Harrington
GenAlpha Technologies
As the CEO of GenAlpha Technologies, Kris Harrington is a recognized thought leader in the B2B manufacturing digital transformation space. With her extensive background in OEM sales, service, and aftermarket, Kris brings a wealth of practical knowledge to the table. Join her as she shares her insights into leveraging digital commerce to drive aftermarket growth and enhance customer satisfaction.