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GenAlpha Resources
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GenAlpha Technologies
Sep 30, 20205 min read
Five Crucial eCommerce Metrics for Manufacturers
Monitoring performance is the lifeblood of any business. A business cannot adjust or make improvements without having a solid process of...


GenAlpha Technologies
Jul 20, 20204 min read
Manufacturers: Motivate Your Sales Teams to Embrace eCommerce
This is an original article published by DigitalCommerce360.com, on July 20, 2020. There’s no reason for eCommerce to threaten a sales...


GenAlpha Technologies
Apr 19, 20204 min read
How Manufacturers Can Capitalize on B2B eCommerce Amid Disruption
Manufacturers are finding new sales opportunities and additional ways to serve customers despite continued disruption. The ongoing...


GenAlpha Technologies
Apr 6, 20205 min read
7 Features Driving the Best B2B eCommerce Experience
A significant area of concern when redesigning or creating a B2B eCommerce site is establishing which features are necessary to provide...


GenAlpha Technologies
May 21, 20193 min read
5 Tips for Growing Aftermarket Sales With Data Analytics
You may have noticed that there’s a big buzz about big data these days. You may also be wondering what all the fuss is about because data...


GenAlpha Technologies
May 21, 20194 min read
How Being Data-Driven Can Drive Bottom-Line Results for Manufacturers
Any company that’s doing business in the twenty-first century has some understanding of the potential of big data to improve their...


GenAlpha Technologies
Apr 26, 20194 min read
How Manufacturers Can Use Price Optimization for Revenue Growth
Anyone who understands the very fundamentals of how a business works know the importance of product pricing. A business, especially a...


GenAlpha Technologies
Apr 26, 20194 min read
The Secret to eCommerce Success for Manufacturers
Over the past several years, the explosion of the consumer eCommerce economy has been impossible to ignore. The transition from...


GenAlpha Technologies
Jan 12, 20192 min read
How to Grow Your Aftermarket Business by 50%
If yours is like many Original Equipment Manufacturing (OEM) organizations, your aftermarket product, and service provisions represent an...


GenAlpha Technologies
Jul 25, 20183 min read
OEMs: Shifting Your Aftermarket Strategy from Reactive to Proactive
Original equipment manufacturers (OEMs) make various efforts in an effort to reach a wider segment of the market and grow their...
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